Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Still, SEO is not just one strategy. What you think may be SEO could actually be a part of a broader system. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – develop on WordPress, install an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Categorize different keyword-targeted pages, make sure the URL is not padded, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example Triple Agent, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? You got it. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or too heavy on the server, there are many different things about your website that could be bogging down performance, and you don t know about it.
First, run a diagnosis. Use a speed testing web applike Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you don t have the time, this is where it comes into handy to hire a .
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. , to expand your authority and web presence.